Month: November 2025

  • #54 Is Social Media Still Worth It?

    Kayla and Linda discuss whether social media remains essential for small business owners heading into 2026. They explore how younger generations use different platforms and how we can also use alternative marketing methods like email lists and networking events, and the challenges of maintaining an online presence. Both acknowledge that while social media shouldn't be a sole marketing strategy, having some digital presence remains crucial for credibility and discoverability. They reflect on pre-social media marketing tactics and debate how businesses can succeed without a social media footprint, ultimately concluding that maintaining at least a minimal online presence is still important for modern business owners.

  • #53 An Unexpected Challenge

    Join Carol Schofield as she shares her inspiring journey as a successful concierge business owner, and the unexpected challenge of hearing loss impacting her work. This episode explores resilience, adaptability, and the importance of seeking support when facing life’s hurdles. Carol discusses her current pivot – exploring e-farming and teaching others – highlighting the value of continuous learning and self-care. Discover how to navigate challenges with a positive mindset and build a fulfilling future.