#54 Is Social Media Still Worth It?

Kayla and Linda discuss whether social media remains essential for small business owners heading into 2026. They explore how younger generations use different platforms and how we can also use alternative marketing methods like email lists and networking events, and the challenges of maintaining an online presence. Both acknowledge that while social media shouldn’t be a sole marketing strategy, having some digital presence remains crucial for credibility and discoverability. They reflect on pre-social media marketing tactics and debate how businesses can succeed without a social media footprint, ultimately concluding that maintaining at least a minimal online presence is still important for modern business owners.

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